$100 de retorno a cada
$1 investido em UX
um ROI de 9,900% - Fonte: Forrester
$100 return for every
$1 invested in UX
ROI of 9,900% - Source: Forrester
Tell us the decision you need to make.
​
We’ll design the research around it.
We help companies enter new markets, launch products, and improve key metrics by deeply understanding the people they serve.
​​Lower risk, smarter decisions — validate before you invest.
Sharp targeting & messaging— personas grounded in reality.
Higher conversion & retention — better journeys, less friction.
Tailored research to your company's needs & goals
Market Entry Research
cultural, financial and competitor analysis, channels and buying behaviors.​
Customer Discovery
in-depth interviews, field visits, ethnographic study.​
Personas & Segmentation
research-backed profiles for product and marketing.​
Journey Mapping
drop-off, objections, and decision drivers.​
Usability Testing
remote and in-person tests, task success, qualitative feedback.​
Focus Groups
moderated sessions to review and refine value propositions.
​
All projects are scoped to your goals. No rigid packages.
Is Sapiens for you?
We focus on providing services to:
Product, service or tech companies entering new markets or launching new products
Teams working to improve key metrics of existing products or services
International companies launching new products or services in Brazil
How we'll match your goals
Our work process
1
Align
define the decision at stake and success criteria
2
Learn
interviews, fieldwork, tests, and effective groups
3
Synthesize
patterns, drivers and opportunities
4
Decide
clear recommendations prioritized by impact and effort
5
Activate
collaborate with your team to implement and measure
About Sapiens
We bring the nuance only real conversations reveal, so your strategy isn’t guessing - it’s grounded.
Yasminn Bertelli
UX Research Lead & Business Developer
Human-centered researcher with cross-industry experience (market entry, fan communities, tech). Trained in UX, specialized in qualitative depth and business translation.
Nathalia Bruni
Project Manager & Research Ops
Extensive experience in moderating interviews, organizing fieldwork, leading market research, and turning challenges into reliable systems.
Some of our experience
Greentech company transitioning from community to platform
Italian luxuy yacht brand entering the brazilian market
Top brazilian music artist building better fan experiences
